Primary color palette
We are a blue brand with white & yellow. Walmart Blue is the primary color that should be applied across all communications, to uphold brand consistency.
- For .com &/or digital platforms, use digital blue to accommodate readability & legibility needs.
- White complements digital blue & is either a background color or a type color.
- Spark Yellow should be used as an accent color. Note: For yellow headlines used online, please refer to the ADA compliance section below.
| Hex | CMYK | PMS | Name |
|---|---|---|---|
| #0071DC | CMYK 100, 45, 0, 0 | PMS 285 C | Walmart Blue |
| #FFFFFF | CMYK 0, 0, 0, 0 | White | |
| #FFC220 | CMYK 0, 25, 100, 0 | PMS 1235 C | Spark Yellow |
