Walmart

Walmart Brand Guidelines

_brand.yml

meta:
  name: Walmart
  link:
    home: https://www.walmart.com
    brand: https://walmartbrandcenter.lingoapp.com/s/de9qpe/?v=13
    facebook: https://www.facebook.com/walmart
    linkedin: https://www.linkedin.com/company/walmart

Logos

Full logo documentation

Name	Image
Primary blue logo
Primary white logo
Spark icon

_brand.yml

logo:
  images:
    primary: walmart-spark-logo-digital-blue.png
    primary-white: walmart-spark-logo-digital-alpha.png
    spark: walmart-spark-digital-alpha.png
  small: spark
  medium:
    light: primary
    dark: primary-white

Colors

Walmart palette

Primary color palette

We are a blue brand with white & yellow. Walmart Blue is the primary color that should be applied across all communications, to uphold brand consistency.

• For .com &/or digital platforms, use digital blue to accommodate readability & legibility needs.
• White complements digital blue & is either a background color or a type color.
• Spark Yellow should be used as an accent color. Note: For yellow headlines used online, please refer to the ADA compliance section below.

Hex	CMYK	PMS	Name
#0071DC◉	CMYK 100, 45, 0, 0	PMS 285 C	Walmart Blue
#FFFFFF◉	CMYK 0, 0, 0, 0	White
#FFC220◉	CMYK 0, 25, 100, 0	PMS 1235 C	Spark Yellow

Secondary color palette

Our secondary color palette is an extension of our primary colors & is used as backgrounds & texture for silhouetted product photography. Where primary colors applied to type fail in legibility & compliance, use Ozark Noir.

Hex	CMYK	Name
#F8E6A5◉	CMYK 3, 7, 42, 0	Yellow Tone
#8CD1FC◉	CMYK 39, 5, 0, 0	Blue Tone 1
#D3EFF8◉	CMYK 16, 0, 2, 0	Blue Tone 2
#FAFAFA◉	CMYK 1, 1, 1, 0	Off White
#041E42◉	CMYK 100, 88, 42, 51	Ozark Noir

_brand.yml

color:
  palette:
    # Primary Colors
    blue: '#0071DC' # Walmart Blue
    white: '#FFFFFF'
    yellow: '#FFC220' # Spark Yellow

    # Secondary Colors
    red: '#DE1C24'
    yellow-pale: '#F8E6A5'
    yellow-bright: '#FFF200'
    blue-light: '#8CD1FC'
    blue-lighter: '#D3EFF8'
    off-white: '#FAFAFA'
    ozark-noir: '#041E42'

  foreground: ozark-noir
  background: white
  light: off-white
  dark: ozark-noir
  primary: blue
  secondary: dark
  warning: yellow
  danger: red

Font

Walmart uses a custom font named Bogle.

_brand.yml

typography:
  fonts:
    - family: Martel Sans # Google Fonts alternative to Bogle
      source: google

  base: Martel Sans