Posit

Posit Brand Guidelines

_brand.yml
meta:
  name:
    short: Posit
    full: Posit Software, PBC
  link:
    home: https://posit.co
    github: https://github.com/posit-dev
    bluesky: https://bsky.app/profile/posit.co
    mastodon: https://fosstodon.org/@Posit

Highlights

A brand style guide showing Posit's color palette, featuring primary colors (Posit Blue, Gray, Orange, and White) displayed as large blocks, with secondary colors (Teal, Green, and Burgundy) shown as a row of smaller blocks below.

Posit Color Guidance

Color reference chart showing variations of blue and gray tints with their corresponding RGB, CMYK, and HEX values.

Additional Primary Posit Tints

Color reference chart showing variations of teal, green, burgundy, and orange with their RGB, CMYK, and HEX values.

Additional Secondary Posit Tints

Posit's brand style guide slide showing typography hierarchy using Open Sans font family, with examples of headline, sub-headline, and body text on a dark background.

Posit Typography Guidance

Colors

Here are Posit’s primary brand colors, excluding the many shades and tints.

_brand.yml
color:
  palette:
    blue: "#447099"
    orange: "#ee6331"
    teal: "#419599"
    green: "#729943"
    burgundy: "#9a4665"
    purple: burgundy
    gray: "#404041"
    black: "#151515"
    white: "#FFFFFF"
  foreground: black
  background: white
  primary: blue
  secondary: gray
  info: teal
  success: green
  warning: orange
  danger: burgundy

Typography

Please use Open Sans, and see the brand guidelines for helpful guidance on font style usage.

If you are limited to web-safe fonts, please use Arial. For monospace font use Source Code Pro.

_brand.yml
typography:
  fonts:
    - family: Open Sans
      source: bunny
    - family: Source Code Pro
      source: bunny
  base: Open Sans
  headings:
    weight: light
  monospace: Source Code Pro